The Sweet of Romania Story
a tradition moulded by
Sweet Kandia Products
All these years, we strolled along the Romanian spirit, in a continuous evolution, with a keen interest of evolving together
We managed to capture the secret of the Romanian taste by being genuinely alongside with them, day by day
The Young Spirit of Romania
will always be sweet.
Keeping the pace with the evolution of Romania, our commitment to deliver unique and sweet aromas for all generations has taken shape with every single moment one enjoys chocolate bars, creamy wafers, soft or crispy crackers, gummy-bears, jelly beans or surprinzing hard candy.
Our Vision:
to become the leader
of the sweets market
in Romania
Our mission:
to be the sweet choice
of Romanians
every day
Our values:
Romanian Pride
We promote traditions
agility
We are growing together
Romanian Pride
Our story has been written with every single chapter of modern Romania and this is why we continue to invest to the same passion and commitment for each generation that will chose our products.
We promote traditions
Our culture has the same roots, well anchored in the respect for tradition. Nevertheless, what makes the Sweet of Romania so unique is its specificity of adopting shapes and characters that keep up with times.
Agility
Each if them left a print and an ingredient that marked decades od sweet taste that we treasure as an honor seal.
We grow together
All our products bear a universe of thoughts, ideas and visions that we wish to convey further on, from generation to generation.
They captured the Romanian history
in memorable moments
of enchantment
of senses
Each generation has an unique taste to mark its course. And this is why we are constantly investing in relevant innovations, paying special attention to quality and assuring accesibility for consumers
The Sweet Kandia Taste
joy for our inner child
and for the genuine spirit
since 1890
1890 - 1917
Each small sweet that made it way to Roamnian homes has a story to tell. An endless hisotry that dates back to a small sweets workshop in 1890 that metamorphosed into "The Latter Mor Candy Factory". In 1917, that factory was named Kandia, after Crete, the Greek Island that under the Venetian occupation was called Candia.
1948
This was the moment that marked the beginning of a history that gathered visions and unique, unmistakeable tastes within the Sugar Products Enterprise Bucharest that gathered under the same rooftop many chocolat and sugar products factories, in 1948.
1991
In a new market economy, in which international brands start emerging and contributing to the emancipation of tastes, the transformation of the company becomes even more important. In 1991, the company redefines itself Excelent Bucharest.
1997 - ongoing
Vremurile se schimbă, gustul dulce rămâne însă la fel de memorabil. Ne-am adaptat constant la exigențele generațiilor și am crescut o dată cu modernizarea României, schimbând și adăugând noi ingrediente necesare pentru adresarea nevoilor consumatorilor moderni și a pieței de dulciuri.
Din 2004, compania Excelent București s-a relansat sub o fuziune extraordinara cu Kandia Timișoara, venind astfel cu o nouă promisiune pe piață, sub denumirea oficială Kandia-Excelent.
Din 2005, compania a investit constant în modernizarea liniilor de producție și îmbunătățirea rețetelor. În 2007 este preluată de Cadbury Schweppers și vândută ulterior, în 2010, fondului de investiții Oryxa Capital, când adoptă și numele de Kandia Dulce.
Povestea dulciurilor noastre continuă și astăzi, capitalizând pe valorile asociate acestui nume: tradiție, dulciuri românești.
Certificates
We are aware of the importance of respecting animal welfare and are concerned about combating abusive practices against them. In this regard, we are committed to using 100% free-range eggs in all products in the Kandia Dulce portfolio, starting with 2025.
In 2024, 50% of the eggs used in our recipes already came from free-range systems, marking an important step in the right direction. To continue this approach, we are actively collaborating with our raw material suppliers.
Our goal is that, by the end of the year, 100% of the eggs used will come from free-range hens.