Our campaignsOur values
Every story has its special moments, and for us, campaigns are those chapters through which we connect more deeply with you. Through each initiative, we carry forward tradition, passion and authentic taste, offering you memorable experiences.
Ongoing campaigns
SAGA KAUFLAND
01/07/2026 - 04/08/2026Win one of the 364 entrance tickets to Saga Festival (period 21-23.08.2026) Period 1.07-4.08.2026 Participating stores: Kaufland stores in Bucharest, Ilfov and Prahova All users of the Kaufland Card EXTRA loyalty program can participate
Find out moreWORLD CHAMPIONSHIP OF FUN
19/05/2026 - 19/07/2026Gus challenges you to the sweetest game of the summer! Gather your team, buy Sugus products, enter the coupon and enter the race for super cool prizes. The fun starts now!
Find out moreCompleted campaigns
Ulpio Giveaway June 1st
01/06/2026 - 08/06/2026Follow our Facebook and Instagram pages, like the posts and comment on your favorite Ulpio biscuit assortment, then tag a friend.
Find out moreWIN ON THE SITE WITH PRIMOLA!
23/02/2026 - 15/03/2026Buy any 2 Primola tablets, on the same receipt, and you are guaranteed to receive a Primola Hazelnut and Biscuit tablet, at the cash register.
Find out moreSchoolbag Challenge
15/09/2025 - 20/09/2025Win a backpack with Sugus products and a cool keychain!
Find out moreGIVEAWAY de Senzații Tari!
12/08/2025 - 17/08/2025ROM te ține în formă și te trimite la Sense4Fit Summit (30–31 august)
Find out moreWin with Măgura from a hug!
15/05/2025 - 15/08/2025Buy any Măgura product, enter the receipt on măgura.ro, complete the hug map and find out on the spot what you won!
Find out moreWin on the spot with Sugus! (June 15-July 31, 2025)
15/06/2025 - 31/07/2025Buy any 2 Sugus products and you are guaranteed to receive a white Papi bar at the checkout.
Find out moreWin with Sugus!
01/07/2025 - 31/07/2025Buy your favorite Sugus products from Diana stores and enter the campaign full of surprises! Campaign valid from July 1–31. Discover more on www.sugus.ro
Find out moreWin with Sugus!
01/07/2025 - 31/07/2025Buy your favorite Sugus products from Annabella stores and enter the campaign full of surprises! Campaign valid from July 1–31. Discover more on www.sugus.ro
Find out moreKandia and Primola spring
01/03/2025 - 24/03/2025Buy any Kandia or Primola tablet or praline, scratch the coupon you received at the cash register and you could win one of the prizes up for grabs.
Find out moreKandia and Primola spring
Buy any Kandia or Primola tablet or praline, scratch the coupon you received at the cash register and you could win one of the prizes up for grabs.
Find out moreKandia and Primola spring
Buy any Kandia or Primola tablet or praline, scratch the coupon you received at the cash register and you could win one of the prizes up for grabs.
Find out more